Launched in 2011 by Idol Roc Entertainment and growing each year since Outbreak is recognized as the ultimate influencer pairing break-thru talent with fan friendly ticket prices at premium venues. The Outbreak franchise currently consists of six annual tours and the buzz-worthy Outbreak House at SXSW for three consecutive years.

In 2016, The Up & Up Festival was launched. It’s a fan-sourced music festival that has students at rival schools compete online to bring their favorite artist to perform at their campus.

Looking forward, the Outbreak brand will continue to evolve and encompass ways of discovery into sub-cultures within and beyond music.